SAS study highlights paradox behind consumer analytics

A new study by analytics technology provider SAS highlights one of the main difficulties all retailers face today – the balance between providing an optimized data-driven experience and respecting customer privacy. According to the study, only fifty seven percent of customers surveyed felt that retailers understood them, allowing for a large improvement in customer satisfaction, […]

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Euclid’s U.S. Retail Benchmarks – October 2013

By eucliduser | US Retail Benchmarks | 14 November, 2013

SAN FRANCISCO, CA — November 14, 2013 — Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for October 2013. Euclid’s data on nearly 20 million domestic shopping sessions during the month shows that shopper traffic and intent continued to suffer in the face of the 16 day government shutdown. Positive […]

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