Why Measuring Engagement is Vital to Driving Offline Sales

By Michael Minar, Data Scientist | #EuclidData | 25 February, 2014

TRANSFORMING BRICK-AND-MORTAR EXPERIENCE Today’s retail environment is a highly competitive one. E-commerce companies like Amazon, Overstock, and Ebay have set a higher bar for brand experience across both online and offline platforms. At the same time, there remains a powerful experience aspect to shopping in a physical store: trying things on, engaging with a knowledgeable staffer, […]

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Euclid’s U.S. Retail Benchmarks – January 2014

By Euclid | US Retail Benchmarks | 05 February, 2014

SAN FRANCISCO, CA — February 5, 2014 — Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for January 2014. Euclid’s data on nearly 25 million domestic shopping sessions during the month revealed that shoppers remained quite active in January despite the effects of bad winter weather across much of the country. Shopper […]

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