Simplifying Sales Forecasting

Sales Forecasting for Retail Sales are the lifeblood of retail and sales forecasting is a crucial component of every retailer’s marketing, operations and strategic planning. Forecasting seeks to anticipate future purchasing actions of customer, and draws on existing data to predict future events, specifically around expected customer behavior. One of the challenges brick and mortar retail faces is […]

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Euclid’s U.S. Retail Benchmarks – June 2014

By Euclid | US Retail Benchmarks | 10 July, 2014

SAN FRANCISCO – July 10, 2014 – Euclid, the leader of in-store retail analytics, today releases its monthly retail benchmarks report to analyze shopper activity and behavior during the month of June. This month’s report measured data from tens of millions of domestic shopping sessions to reveal that shoppers made fewer trips because of events like […]

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Marrying the Online and Offline Experience

The battle between online and offline retail is old news, and today’s smart retailers are embracing a cohesive cross-channel experience. While e-commerce is growing rapidly, brick and mortar locations are here to stay. In fact, the two channels can act synergistically, with brick and mortar experiences driving digital purchases and online advertising prompting in-store visits. […]

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