Introducing Euclid EventIQ
World, meet Euclid EventIQ–a new way to measure the impact of marketing events and operational changes on brick-and-mortar locations. Euclid EventIQ, meet world–a rapidly changing retail environment where the ability to harness data is the key to differentiation. Euclid EventIQ joins our Euclid Advanced line-up as a tool to visualize and assess in-store activities. […]
Are you missing the signs in your store?
Most brick-and-mortar businesses across retail, quick-service restaurants and malls have tracked customer behavior for years—and they’ve done so across a variety of in-store technologies. But in an omnichannel world, traditional retail technology leaves a number of unanswered questions: Door counters tell how many people came in and when, but don’t provide information about how long […]