Building Today’s Modern Marketing Stack

By Nitin Gupta | Best Practices | 30 April, 2017

Buzzwords like “people-based marketing”, “omni-channel marketing”, “360-degree customer view”, or “marketing personalization” have been floating around for years.  However, with thousands of adtech/martech vendors in the most recent LUMAscape, many retailers still remain confused on how to stitch together technologies to best build their unique stack. Putting together the right marketing stack requires considering both […]

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