Mobile plays a central role in brick-and-mortar visits. But once a shopper enters the physical store, they are not looking for a tech-first experience. They want a break – an immersive, sensory experience that still incorporates human interaction at its core. While technology has a place in physical retail, it needs to enhance, not distract from the immersive experience of being in the physical location.
Our latest study reveals some of the consumer experiences that men tend to gravitate toward versus women and identifies the key aspects of the retail experience that create lasting impressions on each demographic.
Here are some key findings that reveal how men and women REALLY feel about in-store technology: