We are engineers and innovators with a passion for analytics, retail, and finding needles in haystacks. Among us are the co-founder of Google Analytics, a member of ShopperTrak’s founding team, and senior executives from Ariba, Tibco, and Reuters. We are backed by some of the world’s most prominent venture capital firms and advised by leaders in retail, technology, and privacy.

What we believe

There’s no substitute for an amazing in-person shopping experience, whether it comes in the form of an inviting space, friendly service, or the simple pleasure of holding a product in your own hands. But for offline retail to thrive in the face of online, it’s going to take more than just gut and instinct. It means taking a systematic, data-driven approach to optimizing every part of the business.

What we do

At Euclid, we use technology and data to help retailers build stronger customer relationships and more successful businesses. We turn in-store behavior into insights and recommendations for improving marketing, merchandising, and operations. We do this in a way that respects and protects individual privacy - after all, we’re shoppers too.

Board of Directors
  • Will Smith

    Euclid CEO

  • Bruce Dunlevie

    General Partner, Benchmark Capital

  • Patrick Chung

    Partner, NEA

Board of Advisors
  • Brett Crosby

    Director of Consumer Marketing, Google
    Co-Founder, Urchin Software / Google Analytics

  • Lauren Gelman

    Principal and Founder, BlurryEdge Strategies

  • Michael Linton

    Enterprise CMO, Farmers Insurance