What We Do

The lines are rapidly blurring between the online and offline worlds. Today’s brick-and-mortar businesses need to understand the mobile-savvy consumer with the same level of precision that web analytics brings to eCommerce. However, for most companies, gathering data from physical locations has been virtually impossible due to high cost and overwhelming complexity. But with Euclid Analytics, anyone can easily leverage their existing Wi-Fi networks and our advanced data science to get powerful insights practically overnight and with very little cost. The result? Happy customers and a business fueled by data-driven decisions (our equivalent of cold hard facts).


Our Story

wills-grandfather Euclid was founded in 2010 by Will Smith, whose grandfather was the driving force behind the modern-day shopping mall. Following in his grandfather’s footsteps, Will teamed up with one of the founders of Urchin—which would later become Google Analytics – to revolutionize brick-and-mortar businesses by tapping into the explosive growth and pervasiveness of Wi-Fi and smartphones. Together, these early Euclideans had the mission of making sense of the physical world with data and empowering businesses to make data-driven decisions – a luxury previously reserved for online eCommerce.

What’s in a name?

Eu·clid (yoo′klĭd)

From the Greek name Ευκλειδης (Eukleides), Euclid is the combination of the Greek ευ (eu) meaning “good” and κλεος (kleos) meaning “glory”.

We are also named after the Greek mathematician who applied the deductive principles of logic to geometry, thereby deriving statements from clearly defined axioms.

So why the name? We’re applying today’s data science principles and logic about how people behave to derive actionable insights for our users.

Our Ethos

Euclid Analytics believes in giving everyone the power of location analytics.
We realized that by combining new and ubiquitous technology (Wi-Fi and smartphones) with best-in-industry data science, new and powerful insights could be made available to everyone. We hope that every business in the world has the opportunity to embrace location analytics and better use data to surprise and delight their customers.

Meet Our Team


  • Will Smith Founder, Chairman, and CSO, Euclid Analytics
  • Brent Franson CEO, Euclid Analytics
  • Patrick Chung Partner, NEA
  • Bruce Dunlevie General Partner, Benchmark Capital
  • Jonathan Kaplan Founder and CEO, The Melt

Board of Advisors

  • Brett Crosby Director of Consumer Marketing, Google Co-Founder, Urchin Software / Google Analytics
  • Lauren Gelman Principal and Founder, BlurryEdge Strategies
  • Michael Linton Enterprise CMO, Farmers Insurance


  • Michael Calbert
  • Othman Laraki
  • TriplePoint Ventures
  • Jens Christensen
  • Ben Narasin