Andrea Wasserman

Retailers Using Stores for Turnarounds and Growth

By Andrea Wasserman | Industry Insights | 13 June, 2017

After my last post about what’s working in retail this year, I had a conversation with Euclid Analytics (a client) about how specific store initiatives are being launched by companies at different points in their lifecycles. Sometimes, stores are a turnaround weapon on a seemingly-digital battleground. In this podcast, Best Buy’s chief digital officer talked […]

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Leveraging a Retail Store Presence

By Andrea Wasserman | Best Practices | 23 May, 2017

As company after company has filed for bankruptcy or announced mass store closures, I’m reminded both of my question about how retailers are measuring stores and my ideas for how retailers can use stores to enhance the customer experience. Regardless of whether retailers are thinking about either of these topics, there are obvious ways to […]

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Who Owns Cross-Channel Marketing?

By Andrea Wasserman | Best Practices | 17 March, 2017

As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?

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