Retailers Using Stores for Turnarounds and Growth
After my last post about what’s working in retail this year, I had a conversation with Euclid Analytics (a client) about how specific store initiatives are being launched by companies at different points in their lifecycles. Sometimes, stores are a turnaround weapon on a seemingly-digital battleground. In this podcast, Best Buy’s chief digital officer talked […]
Leveraging a Retail Store Presence
As company after company has filed for bankruptcy or announced mass store closures, I’m reminded both of my question about how retailers are measuring stores and my ideas for how retailers can use stores to enhance the customer experience. Regardless of whether retailers are thinking about either of these topics, there are obvious ways to […]
How Retailers Are Bridging the Physical-Digital Gap
Industry expert, Andrea Wasserman, digs in on one of Shoptalk's overarching themes: How retailers are creating hybrid experiences to bring their customers the best of both stores and online/mobile.
4 Steps Retailers Can Take to Connect Customers’ Cross-channel Behavior
Here are four, straightforward steps retailers can take to connect a customer’s behavior across channels to avoid frustration and increase near-term sales and longer-term customer value.
Who Owns Cross-Channel Marketing?
As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?