Who Owns Cross-Channel Marketing?
As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?
Who Does Omnichannel Best? (Part 2)
With so many retailers focused on “omnichannel” and today’s dominant channels being web/mobile and physical stores, our industry needs to talk more about data linking the two.
Why You Should Be Glad the Customer in Your Store is Looking at Her Phone
Consumer sector leader, Andrea Wasserman, discusses some of the many ways retailers can use Wi-Fi to provide a better experience for the customer walking around their stores, phone in hand.
Why Marketers & Store Managers Should Care About In-store Wi-Fi
When I’m in a store and I don’t have good cell service, I’m always surprised by how often I find the retailer doesn’t have public Wi-Fi.