How Retailers Are Bridging the Physical-Digital Gap
Industry expert, Andrea Wasserman, digs in on one of Shoptalk's overarching themes: How retailers are creating hybrid experiences to bring their customers the best of both stores and online/mobile.
4 Steps Retailers Can Take to Connect Customers’ Cross-channel Behavior
Here are four, straightforward steps retailers can take to connect a customer’s behavior across channels to avoid frustration and increase near-term sales and longer-term customer value.
Who Owns Cross-Channel Marketing?
As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?
Why Marketers & Store Managers Should Care About In-store Wi-Fi
When I’m in a store and I don’t have good cell service, I’m always surprised by how often I find the retailer doesn’t have public Wi-Fi.
Who Does Omnichannel Best? (Part 2)
With so many retailers focused on “omnichannel” and today’s dominant channels being web/mobile and physical stores, our industry needs to talk more about data linking the two.