The Retail Gender Gap Is Real: 4 Ways Men and Women Approach In-Store Shopping
The battle of the sexes, this is not. But retailers do have a legitimate interest in knowing if there are differences in how men and women approach in-store shopping – and how they might use these insights to better customize and appeal to both sets of consumers. Our research sheds a bit of light on […]
3 Reasons Why Michael Kors Needs Coach-ing (Yes, That Is A Purse Pun)
Michael Kors recently announced that it will shutter as many as 125 of its stores, approximately 15 percent of its total physical footprint. It’s certainly not the first retailer to make some difficult choices – and, of course, will not be the last. And although it’s easy to make the leap to the same reason […]
Retailers, 4 Reasons Why Our Big Data Narrative Is Both Terrible and Inaccurate
For many consumer-facing industries, the notion of Big Data seems cold and impersonal – and retail is no exception. At best, it’s Minority Report, in which a retinal scan personalizes the advertising on a digital display to you and your needs. It feels like technology for technology’s sake. It shouts, “Look what we made!” when […]
Amazon No-Go? Don’t Kid Yourself
Although critics are probably enjoying Amazon's recent brick-and-mortar setback, it is honestly only a matter of time before they will be successful in physical retail.
Why the future of retail is less ‘Minority Report’ and more ‘Stand By Me’
As an industry, retail isn’t doing enough to reach and inspire customers, at least in the way they want to be engaged. Retailers need to be clear-eyed about the future and adapt accordingly.