Combining Euclid Connect with Oracle Responsys for dynamic personalization at scale
Today we announced a Euclid Connect integration with Oracle Responsys that empowers retail marketers to identify and understand in-store shoppers to create behavior-influenced campaigns that increase customer lifetime value. By integrating its data from Euclid Connect into Oracle’s Responsys marketing platform, one of my customers is having more relevant conversations with shoppers. Combining Connect’s ability […]
Amazon Go: The Customer Data Land Grab
Although it is still unclear how accurate Amazon Go will be or exactly what technology Amazon will be relying on to link items taken from the shelf back to each individual, one thing is for sure: shoppers will be lining up to experience the next generation of brick-and-mortar retail.
Shop.org 2016 Recap
There is a reason Amazon is opening brick and mortar locations. Stop viewing your stores as isolated shopping points and enhance the role they play in the path to purchase, regardless of channel. Capture value from every visitor who steps foot in your locations whether they make a purchase or not.