Euclid Connect & Oracle Responsys for Dynamic Personalization At Scale
Combining Connect’s ability to capture in-store behavior at the individual shopper level with Responsys’ ability to automate messaging at scale allows the retailer to enhance mass email marketing campaigns with powerful unique content for each individual.
Amazon Go: The Customer Data Land Grab
Although it is still unclear how accurate Amazon Go will be or exactly what technology Amazon will be relying on to link items taken from the shelf back to each individual, one thing is for sure: shoppers will be lining up to experience the next generation of brick-and-mortar retail.
Shop.org 2016 Recap
There is a reason Amazon is opening brick and mortar locations. Stop viewing your stores as isolated shopping points and enhance the role they play in the path to purchase, regardless of channel. Capture value from every visitor who steps foot in your locations whether they make a purchase or not.