Why You Should Be Glad the Customer in Your Store is Looking at Her Phone
Earlier this month, I shared my surprise that more retail stores don’t offer Wi-Fi. My post explained why marketers and store managers should care about offering Wi-Fi. Now, I want to discuss some of the many ways retailers can use that Wi-Fi to provide a better experience for the customer walking around your store, phone […]
Combining Euclid Connect with Oracle Responsys for dynamic personalization at scale
Today we announced a Euclid Connect integration with Oracle Responsys that empowers retail marketers to identify and understand in-store shoppers to create behavior-influenced campaigns that increase customer lifetime value. By integrating its data from Euclid Connect into Oracle’s Responsys marketing platform, one of my customers is having more relevant conversations with shoppers. Combining Connect’s ability […]
3 Reasons Why Macy’s Struggles Are Sad But Not Surprising
Macy's announced recently that it will be moving forward with closing 68 stores and laying off nearly 4,000 workers after a tough holiday season. This should come as no surprise to anyone who's been paying attention - and here's why.
Amazon Go: The Customer Data Land Grab
Although it is still unclear how accurate Amazon Go will be or exactly what technology Amazon will be relying on to link items taken from the shelf back to each individual, one thing is for sure: shoppers will be lining up to experience the next generation of brick-and-mortar retail.
Euclid’s Day of Service with Lava Mae and Startups Give Back
The Euclid team volunteered with Lava Mae and Startups Give Back for our quarterly Day of Service at the Lava Mae Pop-Up Care Village near the Civic Center of San Francisco. What is a Pop-Up Care Village, you ask? Think Off the Grid food trucks, but with a myriad of other services.