4 Steps Retailers Can Take to Connect Customers’ Cross-channel Behavior
Here are four, straightforward steps retailers can take to connect a customer’s behavior across channels to avoid frustration and increase near-term sales and longer-term customer value.
Who Owns Cross-Channel Marketing?
As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?
3 Reasons Why Joann Fabrics Should Be on Every CMO’s Radar
Joann Fabric and Craft Stores is one of the leading specialty crafts and fabrics chains in the country, but what you may not know, and what retail marketers should be paying attention to, is Joann’s cutting-edge omnichannel marketing and customer engagement.
Survive Black Friday: 12 Tips for Retail Marketing Managers
As the holiday season draws near, here are some tips for retail marketing managers to keep in mind before, during, and after Black Friday 2016.
[Webinar Recap] Digitizing the Physical Store: When and Where to Invest
Most of Sales Are Still Happening in Stores, but They Are Significantly Impacted by Online A customer’s journey begins way before they walk into a store, and it is becoming more convoluted as the digital and physical worlds collide. The retail landscape is transforming and brick-and-mortar will need to adopt new technology and metrics in […]