Best Practices

Who Owns Cross-Channel Marketing?

By Andrea Wasserman | Best Practices | 17 March, 2017

As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?

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