Why You Should Be Glad the Customer in Your Store is Looking at Her Phone
Earlier this month, I shared my surprise that more retail stores don’t offer Wi-Fi. My post explained why marketers and store managers should care about offering Wi-Fi. Now, I want to discuss some of the many ways retailers can use that Wi-Fi to provide a better experience for the customer walking around your store, phone […]
3 Reasons Why Macy’s Struggles Are Sad But Not Surprising
Macy's announced recently that it will be moving forward with closing 68 stores and laying off nearly 4,000 workers after a tough holiday season. This should come as no surprise to anyone who's been paying attention - and here's why.
Amazon Go: The Customer Data Land Grab
Although it is still unclear how accurate Amazon Go will be or exactly what technology Amazon will be relying on to link items taken from the shelf back to each individual, one thing is for sure: shoppers will be lining up to experience the next generation of brick-and-mortar retail.
Shop.org 2016 Recap
There is a reason Amazon is opening brick and mortar locations. Stop viewing your stores as isolated shopping points and enhance the role they play in the path to purchase, regardless of channel. Capture value from every visitor who steps foot in your locations whether they make a purchase or not.
Survive Black Friday: 12 Tips for Retail Marketing Managers
As the holiday season draws near, here are some tips for retail marketing managers to keep in mind before, during, and after Black Friday 2016.