Why 1:1 Marketing is So Hard
Four factors holding back broad adoption of mass personalization …and why there’s still hope. Personalization fatigue Personalization. Tailoring. 1:1 marketing. It is clear that marketing executives have grown weary of venders overusing these buzzy terms. B2B marketers, however, didn’t conspire to drive their customers crazy by all using identical language. There’s a real opportunity […]
What Piece of the Omni-channel Customer Journey Are You Missing?
As more and more mediums are created for retailers to connect with shoppers, it’s easier than ever before for shoppers to get access to exactly what they are looking for. But on the flip side, retailers are finding it more and more difficult to keep up with all of these different channels! Being able to […]
How Retailers Should Approach Creating Digital In-store Experiences
If you were asked to choose between visiting a retail store or washing dishes, would it be an easy decision? According to a recent study of 6,000 consumers, one third preferred to stay at home and wash dishes. This figure may not be surprising when you take into account that mall foot traffic is at […]
Don’t Fear the Reaper: 5 Retailers Defying the Retail Apocalypse
2017 has been a brutal year for the retail industry thus far. Macy’s, Rue21, JCPenney and other big name retailers have announced over 1000 store closings in the first quarter of the year. This follows up on a rough 2016 which saw companies such as Sports Authority close their doors and others, including Sears, struggle […]
Amazon No-Go? Don’t Kid Yourself
Although critics are probably enjoying Amazon's recent brick-and-mortar setback, it is honestly only a matter of time before they will be successful in physical retail.