4 Steps Retailers Can Take to Connect Customers’ Cross-channel Behavior
Here are four, straightforward steps retailers can take to connect a customer’s behavior across channels to avoid frustration and increase near-term sales and longer-term customer value.
Why the future of retail is less ‘Minority Report’ and more ‘Stand By Me’
As an industry, retail isn’t doing enough to reach and inspire customers, at least in the way they want to be engaged. Retailers need to be clear-eyed about the future and adapt accordingly.
Who Owns Cross-Channel Marketing?
As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?
3 Reasons Why Joann Fabrics Should Be on Every CMO’s Radar
Joann Fabric and Craft Stores is one of the leading specialty crafts and fabrics chains in the country, but what you may not know, and what retail marketers should be paying attention to, is Joann’s cutting-edge omnichannel marketing and customer engagement.
4 Reasons 2017 Will be A Very Interesting Year for Retail
Retail has undergone some of the fastest and most profound changes of any business sector this past year. Here are four trends we're sure to see develop in 2017.