Industry Insights

Why 1:1 Marketing is So Hard

By Chris Finlayson | Best Practices | 19 May, 2017

Four factors holding back broad adoption of mass personalization …and why there’s still hope.   Personalization fatigue Personalization. Tailoring. 1:1 marketing. It is clear that marketing executives have grown weary of venders overusing these buzzy terms. B2B marketers, however, didn’t conspire to drive their customers crazy by all using identical language. There’s a real opportunity […]

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