Euclid’s commitment
to privacy

At Euclid, we’re excited about providing real benefits for retailers and shoppers through the use of technology and data. For example, retailers can use our services to reduce wait times at the register, offer more convenient hours, and make products easier to find on the shelf. Since we’re also shoppers ourselves, we understand if you have concerns about how our services affect your privacy.

Our core belief is that we can provide valuable insights to retailers while respecting and protecting the privacy of individual shoppers.
To do that, we follow three important principles:

  • Aggregate, anonymous analytics

    The reports we provide to retailers do not include any representation of individual behavior, nor do we attempt to link any data to individual people.

    View an example report

  • Limited data collection

    Euclid sensors collect only basic device information that is broadcast by Wi-Fi enabled phones. This does not include any sensitive data such as who you are, whom you call, or the websites you visit.

  • Easy opt-out and delete

    Shoppers who have any concerns can easily opt out and delete any existing data from our service by clicking the button below. We also provide opt-out instructions at every store that uses our service.

    Opt-out