How well do your window displays pull shoppers into the store? Find out your Capture Rate and actively improve it.
Repeat Visitor Ratio
Are most of your shoppers regular customers or first-timers? Optimize for the segment that drives the most sales.
How much business is walking right by the door? Launch your sales on the days with the highest Walkby traffic.
How long do your shoppers spend in the store? Are they engaging with staff or waiting in line?
Visit Frequency & Recency
How often do shoppers come in the door each month? Are your daily deals generating loyal customers?
Engagement & Bounce Rates
Are shoppers staying long enough to make a purchase? Or do they "bounce" in just a few minutes? Measure the percentage that stay for a period of time you specify.