Easy to implement and scale
Euclid Analytics is the easiest way to measure real-world shopper behavior at all of your stores.
Our plug-and-play sensor installs in 2 minutes - just connect power and internet. Each sensor is the size of a deck of cards and covers up to 24,000 square feet.
If you have existing in-store Wi-Fi from Aruba, Aerohive, or other leading providers, you can turn your existing access points into Euclid sensors with the push of a button.
Once your sensors are up and running, you can view reports for all your locations in our easy-to-use web Dashboard.
Take a closer look at how our technology works:
Shopper with smartphone approaches your store
Euclid Analytics measures the behavior of all your shoppers that are carrying a Wi-Fi enabled smartphone. Typically, this is 40-70% of your shoppers, depending on the business and location.
Smartphone broadcasts Wi-Fi pings
Smartphones constantly send out short "pings" as they search for Wi-Fi networks nearby. These pings include the phone's MAC address (a unique identifier associated with a specific device) and other non-personal information like signal strength that we use to determine rough location.
Euclid records Wi-Fi pings and sends them to the cloud
Using your existing Wi-Fi infrastructure or our compact plug-and-play sensor, we record pings and send them to the cloud. For privacy, we scramble each MAC address using a one-way hashing algorithm. Because shoppers don't need to actually connect to your Wi-Fi network or install a mobile app, you can measure their activity without interrupting their shopping experience.
Euclid processes and stores data
Our advanced heuristics extract actionable insights from the data and store them in Amazon's highly secure datacenters.
Learn about our security practices
Retailer receives analytics via web and email
Use our web-based Dashboard and scheduled email reports to measure and optimize your business.