Refine messaging for increased relevance

Segment audiences and personalize campaigns based on in-store behavior to build more authentic relationships

Behavioral Targeting

Euclid empowers retail and restaurant marketers to identify and understand in-store visitors in order to create more relevant campaigns that improve spend and effectiveness. When in-store profiles are used for display retargeting campaigns, Euclid customers see a 30% increase in click-through rates compared to B2C averages.

Create targeted segments based on in-store behavior

Euclid Connect enriches your CRM, DMP or email marketing platform customer profiles with behavioral attributes that illuminate in-store behavior, regardless of purchase. Understanding in-store behavior and its interplay with digital activities allows you to more effectively segment lapsed shoppers across channels and retarget them with a relevant offer that drives them to purchase.

Learn about our integrations

Retarget in-store shoppers to drive additional visits and purchases

Understanding in-store behavior allows you to segment lapsed shoppers across channels and encourage them to return to your brand. Additionally, by identifying a store visit without a purchase, marketers can find opportunities to retarget shoppers and influence the path to purchase.

Personalize engagement with a single customer view

View shopper behavior over time and across channels to create more meaningful relationships. By identifying and recognizing in-store shoppers, retail and restaurant marketers can personalize engagement and offers on any channel to improve relevance and increase customer lifetime value.

Segment customers based on in-store behaviors for more targeted marketing

Learn more about how Euclid can help you illuminate in-store identity and behavior, regardless of purchase.

We are seeing six times lift in visits from social media spend using Euclid data. We’re excited to see what else is on the horizon for us as we continue to strengthen our relationship with Joann customers.

Steve Miller -VP, Marketing and Business Development
Joann Craft and Fabric Stores