Retailers Using Stores for Turnarounds and Growth
After my last post about what’s working in retail this year, I had a conversation with Euclid (a client) about how specific store initiatives are being launched by companies at different points in their lifecycles. Sometimes, stores are a turnaround weapon on a seemingly-digital battleground. In this podcast, Best Buy’s chief digital officer talked about […]
Leveraging a Retail Store Presence
As company after company has filed for bankruptcy or announced mass store closures, I’m reminded both of my question about how retailers are measuring stores and my ideas for how retailers can use stores to enhance the customer experience. Regardless of whether retailers are thinking about either of these topics, there are obvious ways to […]
Lesbians Who Tech Recap: Thoughts on Workplace Diversity and Advocacy
At the end of February this year, my colleague and I were fortunate enough to attend the Lesbians Who Tech (LWT) Summit in San Francisco. LWT was started by Leann Pittsford (@lepitts) who at one point in her career was pretty sure she was the only lesbian in tech. When she received any signs of […]
3 Reasons Why Joann Fabrics Should Be on Every CMO’s Radar
Joann Fabric and Craft Stores is one of the leading specialty crafts and fabrics chains in the country, but what you may not know, and what retail marketers should be paying attention to, is Joann’s cutting-edge omnichannel marketing and customer engagement.
Euclid’s Day of Service with Lava Mae and Startups Give Back
The Euclid team volunteered with Lava Mae and Startups Give Back for our quarterly Day of Service at the Lava Mae Pop-Up Care Village near the Civic Center of San Francisco. What is a Pop-Up Care Village, you ask? Think Off the Grid food trucks, but with a myriad of other services.