Why the future of retail is less ‘Minority Report’ and more ‘Stand By Me’
As an industry, retail isn’t doing enough to reach and inspire customers, at least in the way they want to be engaged. Retailers need to be clear-eyed about the future and adapt accordingly.
3 Reasons Why Joann Fabrics Should Be on Every CMO’s Radar
Joann Fabric and Craft Stores is one of the leading specialty crafts and fabrics chains in the country, but what you may not know, and what retail marketers should be paying attention to, is Joann’s cutting-edge omnichannel marketing and customer engagement.
The top 3 ways retailers and QSRs will use their WiFi to boost customer loyalty
The mobile consumer has turned every business on its head. Armed with data, competitive deals and Amazon’s website, this digitally connected consumer is changing the playing field for both retailers and quick service restaurants (QSR). As such, driving loyalty among this fickle – but highly lucrative – customer segment has proven challenging. Traditional brick-and-mortar retailers […]
Infographic: Black Friday Will Never Be The Same
Based on Euclid’s USRB data, Black Friday represented a turning point for both brick-and-mortar and online retailers. While in-store traffic continued to erode over November, retailers made strides to engage shoppers in their physical stores. Through in-store experiences, retail brands are leveraging their physical locations as part of an on overarching omni-channel strategy.
The 3-Steps to Using Location Data with Surveys to Drive Quick Service Restaurants Loyalty
What levers do quick-serve restaurants pull in order to retain more customers? Is it hot and tasty food? Cleaner dining areas? Or friendly, accurate service? Is one of these attributes more effective in converting a one-time visitor into a loyal customer, or are they equal? We frequently answer these types of questions for our […]