Marketers, Here’s How You Can Take Advantage of iOS 11’s Blue Bar
With the release of iOS 11’s beta recently, the mobile marketing industry has been talking increasingly about the blue bar. For those who haven’t seen yet – the blue bar will display any time a background app is using your location: While the benefits to this are obvious for users, the implications on our ecosystem […]
Why the future of retail is less ‘Minority Report’ and more ‘Stand By Me’
As an industry, retail isn’t doing enough to reach and inspire customers, at least in the way they want to be engaged. Retailers need to be clear-eyed about the future and adapt accordingly.
3 Reasons Why Joann Fabrics Should Be on Every CMO’s Radar
Joann Fabric and Craft Stores is one of the leading specialty crafts and fabrics chains in the country, but what you may not know, and what retail marketers should be paying attention to, is Joann’s cutting-edge omnichannel marketing and customer engagement.
The top 3 ways retailers and QSRs will use their WiFi to boost customer loyalty
The mobile consumer has turned every business on its head. Armed with data, competitive deals and Amazon’s website, this digitally connected consumer is changing the playing field for both retailers and quick service restaurants (QSR). As such, driving loyalty among this fickle – but highly lucrative – customer segment has proven challenging. Traditional brick-and-mortar retailers […]
Infographic: Black Friday Will Never Be The Same
Based on Euclid’s USRB data, Black Friday represented a turning point for both brick-and-mortar and online retailers. While in-store traffic continued to erode over November, retailers made strides to engage shoppers in their physical stores. Through in-store experiences, retail brands are leveraging their physical locations as part of an on overarching omni-channel strategy.