6 Omni-channel Retailers to Keep Your Eye On
In today’s interconnected and digital world, consumers expect excellence and relevance when interacting with the brands they love. Shout-out to these 5 brands who are setting the stage for a truly omni-channel world.
How Retailers Are Bridging the Physical-Digital Gap
Industry expert, Andrea Wasserman, digs in on one of Shoptalk's overarching themes: How retailers are creating hybrid experiences to bring their customers the best of both stores and online/mobile.
Why the future of retail is less ‘Minority Report’ and more ‘Stand By Me’
As an industry, retail isn’t doing enough to reach and inspire customers, at least in the way they want to be engaged. Retailers need to be clear-eyed about the future and adapt accordingly.
Who Owns Cross-Channel Marketing?
As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?
3 Reasons Why Joann Fabrics Should Be on Every CMO’s Radar
Joann Fabric and Craft Stores is one of the leading specialty crafts and fabrics chains in the country, but what you may not know, and what retail marketers should be paying attention to, is Joann’s cutting-edge omnichannel marketing and customer engagement.