Euclid's U.S. Retail Benchmarks

February 2014

SAN FRANCISCO, CA -- March 6, 2014 -- Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for February 2014. Euclid's data on tens of millions of domestic shopping sessions during February revealed that shopper activity cooled off in February as a result of extremely cold weather across the country. Shopper traffic dipped significantly and fewer repeat visits were experienced as consumers stayed out of the cold. Bounce rates were significantly higher than last year as a result of quicker, more targeted visits. We believe that these metrics illustrate a weak outlook for retail sales during the month.

Euclid provides answers and insights to brick and mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers quantify offline impact of marketing, optimize store performance, and understand customer behavior. As of February 2014 Euclid's network has grown to capture six billion measurements per day, analyzing 250 million potential shopping sessions per year across thousands of locations. Only anonymous, non-personal data is ever collected and only aggregated trend data is used for analysis.

  • Previous Months‘ Data

  • Euclid's U.S. Retail Benchmarks

    January 2014

    SAN FRANCISCO, CA -- February 5, 2014 -- Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for January 2014. Euclid's data on nearly 25 million domestic shopping sessions during the month revealed that shoppers remained quite active in January despite the effects of bad winter weather across much of the country. Shopper traffic and storefront conversion showed improvement over last year for another month in a row as shoppers looked to capitalize on a very promotional January. Average visit durations rebounded to five-month highs as shoppers returned to healthier browsing behavior after the rushed holiday season. Despite some of the expected headwinds, we believe that these metrics illustrate a positive outlook for retailers' comp store sales during the month.

    Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot traffic, window conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of December 2013, Euclid's network consists of traffic counting sensors in more than 1,200 shopping centers, malls and street locations around the United States. During December, the Euclid network measured nearly 25 million shopping sessions across the United States.

    Euclid's U.S. Retail Benchmarks

    December 2013

    SAN FRANCISCO, CA -- January 3, 2014 -- Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for December 2013. Euclid’s data on nearly 25 million domestic shopping sessions during the month reveals that shopper traffic and window conversion improved as heavy promotions kept holiday shoppers coming to the mall and consumer confidence rebounded to a five month high. Average visit durations remained shorter than last year for yet another month, but engagement appeared to turn the corner from recent lows as shoppers were determined to complete holiday purchases in the shortened shopping window.

    Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot traffic, window conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of December 2013, Euclid's network consists of traffic counting sensors in more than 1,200 shopping centers, malls and street locations around the United States. During December, the Euclid network measured nearly 25 million shopping sessions across the United States.

    Euclid's U.S. Retail Benchmarks

    November 2013

    SAN FRANCISCO, CA -- December 10, 2013 -- Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for November 2013. Euclid’s data on nearly 25 million domestic shopping sessions during the month shows that that shopper traffic and window conversion improved significantly as heavy promotions brought shoppers back out to the mall. Average visit durations were shorter than a year ago for the fourth month in a row as the increasingly omni-channel marketplace continued to drive more focused shopping trips. Although, calendar shifts will be a headwind to comps, we believe these metrics bode well for retailers’ sales in November.

    Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot traffic, window conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of November 2013, Euclid's network consists of traffic counting sensors in more than 700 shopping centers, malls and street locations around the United States. During October, the Euclid network measured nearly 20 million shopping sessions across the United States.

    Euclid's U.S. Retail Benchmarks

    October 2013

    SAN FRANCISCO, CA -- November 14, 2013 -- Euclid, the leader of in-store retail analytics, today released its U.S. Retail Benchmarks for October 2013. Euclid’s data on nearly 20 million domestic shopping sessions during the month shows that shopper traffic and intent continued to suffer in the face of the 16 day government shutdown. Positive signs came from improvement in window conversion as some shoppers were enticed by aggressive promotions. We believe that these metrics are indicative of continued volatility for retailers' comp store and total store sales during the month.

    Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot traffic, window conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of November 2013, Euclid's network consists of traffic counting sensors in more than 700 shopping centers, malls and street locations around the United States. During October, the Euclid network measured nearly 20 million shopping sessions across the United States.

    Euclid's U.S. Retail Benchmarks

    September 2013

    SAN FRANCISCO, CA -- October 10, 2013 -- Euclid, the leader in in-store retail analytics, today released its U.S. Retail Benchmarks for September 2013. Euclid’s data on 20 million domestic shopping sessions during the month shows that traffic and in-store engagement slipped versus August as consumers became more cautious and less compelled to shop after Back-to-School spending. We believe that these metrics illustrate a cautious outlook for specialty retailers' comp store and total store sales during the month.

    *Note: This report has been updated for subsequent revision to Euclid’s U.S. Retail Benchmark data analysis methodology

    Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot-traffic, store visits, walk-by conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of October 2013, Euclid's network consists of traffic counting sensors in more than 600 shopping centers, malls and street locations around the United States. To maintain client confidentiality, Euclid does not disclose the locations of sensors. During September, the network measured 20 million shopping sessions across the United States.

    Euclid's U.S. Retail Benchmarks

    August 2013

    SAN FRANCISCO, CA -- September 4, 2013 -- Euclid Analytics, the leader in in-store retail analytics, today released its U.S. Retail Benchmarks for August 2013. With data on 20 million domestic shopping sessions during the month, Euclid finds that Back-to-School and some lingering seasonal clearance drove improvements in window conversion, bounce rate and visit duration. We believe that these metrics bode well for specialty retailers' comp store and total store sales during the month.

    *Note: This report has been updated for subsequent revision to Euclid’s U.S. Retail Benchmark data analysis methodology

    Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot-traffic, store visits, walk-by conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of September 2013, Euclid's network consists of traffic counting sensors in more than 500 shopping centers, malls and street locations around the United States. To maintain client confidentiality, Euclid does not disclose the locations of sensors. During August, the network measured 20 million shopping sessions across the United States. If you have any questions about these data, or if you would like to receive Euclid's U.S. Retail Benchmarks (published on the first Wednesday following the end of the calendar month), please email usrb@euclidanalytics.com.

    Euclid's U.S. Retail Benchmarks

    July 2013

    SAN FRANCISCO, CA -- August 7, 2013 -- Euclid Analytics, the leader in in-store retail analytics, today released its U.S. Retail Benchmarks for July 2013. With data on 20 million domestic shopping sessions during the month, Euclid finds that stable traffic and increases in visit duration, coupled with a decline in bounce rate, offered specialty and large-format U.S. retailers prime opportunity to increase comp and total store sales during the month.


    *Note: This report has been updated for subsequent revision to Euclid’s U.S. Retail Benchmark data analysis methodology

    Euclid provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot-traffic, store visits, walk-by conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of August 2013, Euclid's network consists of traffic counting sensors in nearly 500 shopping centers, malls and street locations around the United States. To maintain client confidentiality, Euclid does not disclose the locations of sensors. During July, the network measured more than 20 million shopping sessions across the United States. If you have any questions about these data, or if you would like to receive Euclid's U.S. Retail Benchmarks (published on the first Wednesday following the end of the calendar month), please email usrb@euclidanalytics.com.