Leveraging a Retail Store Presence

By Andrea Wasserman | bestpractices | 23 May, 2017

As company after company has filed for bankruptcy or announced mass store closures, I’m reminded both of my question about how retailers are measuring stores and my ideas for how retailers can use stores to enhance the customer experience. Regardless of whether retailers are thinking about either of these topics, there are obvious ways to […]

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Why 1:1 Marketing is So Hard

By Chris Finlayson | bestpractices | 19 May, 2017

Four factors holding back broad adoption of mass personalization…and why there’s still hope.   Personalization fatigue Personalization. Tailoring. 1:1 marketing. It is clear that marketing executives have grown weary of venders overusing these buzzy terms. B2B marketers, however, didn’t conspire to drive their customers crazy by all using identical language. There’s a real opportunity for […]

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What Piece of the Omni-channel Customer Journey Are You Missing?

By Greg Mann | bestpractices | 12 May, 2017

As more and more mediums are created for retailers to connect with shoppers, it’s easier than ever before for shoppers to get access to exactly what they are looking for. But on the flip side, retailers are finding it more and more difficult to keep up with all of these different channels! Being able to […]

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How Retailers Should Approach Creating Digital In-store Experiences

By Evan Hanson | bestpractices | 05 May, 2017

If you were asked to choose between visiting a retail store or washing dishes, would it be an easy decision? According to a recent study of 6,000 consumers, one third preferred to stay at home and wash dishes. This figure may not be surprising when you take into account that mall foot traffic is at […]

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Building Today’s Modern Marketing Stack

By Nitin Gupta | bestpractices | 30 April, 2017

Buzzwords like “people-based marketing”, “omni-channel marketing”, “360-degree customer view”, or “marketing personalization” have been floating around for years.  However, with thousands of adtech/martech vendors in the most recent LUMAscape, many retailers still remain confused on how to stitch together technologies to best build their unique stack. Putting together the right marketing stack requires considering both […]

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