4 Steps Retailers Can Take to Connect Customers’ Cross-channel Behavior

By Andrea Wasserman | bestpractices | 28 March, 2017

Here are four, straightforward steps retailers can take to connect a customer’s behavior across channels to avoid frustration and increase near-term sales and longer-term customer value.

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Why the future of retail is less ‘Minority Report’​ and more ‘Stand By Me’​

By Brent Franson | industry | 17 March, 2017

As an industry, retail isn’t doing enough to reach and inspire customers, at least in the way they want to be engaged. Retailers need to be clear-eyed about the future and adapt accordingly.

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Who Owns Cross-Channel Marketing?

By Andrea Wasserman | bestpractices | 17 March, 2017

As the number of ways we can see and reach customers grows, seemingly at an exponential rate, retail organizations also become more complex. More sharing is needed. Meeting calendars are filling up faster than ever. When an initiative touches marketing, online/mobile, store visits, and tech, who owns it? Everyone? No one?

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3 Reasons Why Joann Fabrics Should Be on Every CMO’s Radar

By Makenna Nielsen | bestpractices | 14 March, 2017

Joann Fabric and Craft Stores is one of the leading specialty crafts and fabrics chains in the country, but what you may not know, and what retail marketers should be paying attention to, is Joann’s cutting-edge omnichannel marketing and customer engagement.

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Why Marketers & Store Managers Should Care About In-store Wi-Fi

By Andrea Wasserman | industry | 08 January, 2017

When I’m in a store and I don’t have good cell service, I’m always surprised by how often I find the retailer doesn’t have public Wi-Fi.

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