2016 Recap

By Jordan Nichols | Industry Insights | 10 October, 2016

There is a reason Amazon is opening brick and mortar locations. Stop viewing your stores as isolated shopping points and enhance the role they play in the path to purchase, regardless of channel. Capture value from every visitor who steps foot in your locations whether they make a purchase or not.

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Euclid’s Day of Service with Mission Graduates

By Makenna Nielsen | Day of Service | 28 September, 2016

Last week the Euclid team volunteered with Mission Graduates for our quarterly Day of Service. It was the last day of summer and we joined Mission Graduates to welcome fall and show the kids of Marshall Elementary School how much fun reading is.

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Survive Black Friday: 12 Tips for Retail Marketing Managers

By Makenna Nielsen | Best Practices | 20 September, 2016

As the holiday season draws near, here are some tips for retail marketing managers to keep in mind before, during, and after Black Friday 2016.

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[Webinar Recap] Digitizing the Physical Store: When and Where to Invest

By Makenna Nielsen | Best Practices | 11 August, 2016

Most of Sales Are Still Happening in Stores, but They Are Significantly Impacted by Online A customer’s journey begins way before they walk into a store, and it is becoming more convoluted as the digital and physical worlds collide. The retail landscape is transforming and brick-and-mortar will need to adopt new technology and metrics in […]

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An Open Letter to Nomi/Brickstream Customers and Employees

By Brent Franson | Industry Insights | 18 July, 2016

Last week, we learned that a competitor – NOMi (formerly Brickstream) – suddenly and unexpectedly went out of business. Of course, the details aren’t known, but the truth is good companies can go out of business for various reasons. Our business and the demand for location analytics are both stronger than ever, and more providers […]

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